Vytlačiť
1. Neuromarketing – a new approach in examining consumer preferences
:FOGAŠOVÁ, Veronika - OLÁH, Ľuboš. Neuromarketing – a new approach in examining consumer preferences. In EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5, s. 154-160. VEGA 1/0333/11, VEGA 1/0652/10. 1/0333/11, VEGA, Moderné metódy a prístupy v marketingovom manažmente.