Vytlačiť
1. Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety
:KIM, Renee B. Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety. In Agricultural economics. - Prague : Czech academy of agricultural sciences, 2012. ISSN 0139-570X, 2012, vol. 58, no. 7, pp. 299-307.