Vytlačiť
1. Marketing management
| SYS | 0178514 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240311130505.2 | |
| 010 | $a 978-2-7440-7623-7 | |
| 100 | $a 20131209d2012łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a fre |
| 102 | $a FR | |
| 200 | 1- | $a Marketing management $f Philip Kotler, Kevin Keller, Delphine Manceau |
| 205 | $a 14. éd. | |
| 210 | $a Paris $c Pearson Education $d 2013 | |
| 215 | $a xl, 841 s. $e príl. | |
| 225 | 2- | $a Apprendre toujours |
| 610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
| 610 | 1- | $9 eu_un_auth*h0006599 $a trh |
| 610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*0053088 $a značky |
| 610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0021091 $a Kotler $b Philip $4 070 |
| 701 | -1 | $3 eu_un_auth*0053710 $a Keller $b Kevin $4 070 |
| 701 | -1 | $3 eu_un_auth*0037296 $a Manceau $b Delphine $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20131209 $g AACR2 |