Vytlačiť
1. Market segmentation
:MCDONALD, Malcolm - DUNBAR, Ian. Market segmentation : how to do it and how to profit from it. rev. 4th ed. Chichester : Wiley, 2012. xxi, 490 s. ISBN 978-1-118-43267-9. [Počet ex. : 1, z toho voľných 0, prezenčne 1]