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1. Effective marketing communication of the companies within the Facebook social network. Main trends of effective marketing communication of the companies
:LUKAČOVIČOVÁ, Zuzana - LOYDLOVÁ, Miroslava. Effective marketing communication of the companies within the Facebook social network. Main trends of effective marketing communication of the companies. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 96-104 CD-ROM. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.