Vytlačiť
1. Relationship marketing and customer loyalty in the B2C sector
:ZENDULKA, Lukáš. Relationship marketing and customer loyalty in the B2C sector. In MERKÚR 2015. International scientific conference for PhD. students and young scientists. MERKÚR 2015 : the proceedings of the international scientific conference for PhD. students and young scientists : Virt, December 3 - 4, 2015. - Bratislava : Publisher EKONÓM, 2015. ISBN 978-80-225-4179-4, s. 372-381. VEGA 1/0282/15.