Vytlačiť
1. Marketing identity: digital life - part II.
| Názov | Marketing identity: digital life - part II. [elektronický zdroj] : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic | ||||||||
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| Autorské údaje | editors: Jozef Matúš, Dana Petranová | ||||||||
| Ďalší autori | Matúš Jozef (Vedecký redaktor) | ||||||||
| Petranová Dana (Vedecký redaktor) | |||||||||
| Akcia | Marketing identity 2015: digital life . International scientific conference , Smolenice, Slovensko , 10.-11.11.2015 | ||||||||
| Vydavateľské údaje | Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava , 2015. - CD-ROM [573 s.] | ||||||||
| Vydanie | 1st ed. | ||||||||
| ISBN | 978-80-8105-780-9 | ||||||||
| ISSN | 1339-5726 | ||||||||
| Iné súvisiace práce | Marketing identity: digital life - part I. : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic / Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015 ; Čábyová Ľudmila ; Petranová Dana ; Marketing identity 2015: digital life International scientific conference | ||||||||
| Druh dokumentu | zborníky | ||||||||
| Jazyk dokumentu | angličtina | ||||||||
| Krajina vydania | Slovenská republika | ||||||||
| Systematika | 339.138 - Marketing | ||||||||
| Heslá | marketing * marketing elektronický * zákazníci * spotrebitelia * hry * médiá | ||||||||
| Báza dát | KNIHY | ||||||||
| Počet ex. | 1, z toho voľných 0, prezenčne 1 | ||||||||
| Odkazy | (1) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
| (1) - KNIHY | |||||||||
| Signatúra | 890105 | ||||||||
| Archív EPC | E16 00143-001, online | ||||||||
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