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1. Revealing the corporation
| SYS | 0223390 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240315121809.4 | |
| 010 | $a 978-0-4152-8421-9 | |
| 100 | $a 20161201d2003łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Revealing the corporation $e perspectives on identity, image, reputation, corporate branding and corporate-level marketing $g <an> anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser |
| 210 | $a Abingdon $c Routledge $d 2003 | |
| 215 | $a xviii, 365 s. | |
| 610 | 1- | $9 eu_un_auth*h0002411 $a identita podniková |
| 610 | 1- | $9 eu_un_auth*h0002418 $a imidž |
| 610 | 1- | $9 eu_un_auth*0057589 $a budovanie značky |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0004270 $a podnik |
| 610 | 1- | $9 eu_un_auth*h0004271 $a podnikanie |
| 675 | $a 65.011.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000289 $x Politika podnikania. Podniková stratégia | |
| 702 | -1 | $3 eu_un_auth*0065253 $a Balmer $b John M. T. $4 220 |
| 702 | -1 | $3 eu_un_auth*0065254 $a Greyser $b Stephen A. $4 220 |
| 801 | -0 | $a SK $b BA004 $c 20161201 $g AACR2 |