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1. Marketing metrics
| SYS | 0224022 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20221107101035.1 | |
| 010 | $a 978-0-13-408596-8 | |
| 010 | $a 0-13-408596-5 | |
| 100 | $a 20161102d2016łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing metrics $e <the> manager's guide to measuring marketing performance $f Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein |
| 205 | $a 3rd ed. | |
| 210 | $a Upper Saddle River $c Pearson Education $d 2016 | |
| 215 | $a 439 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0006599 $a trh |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
| 610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
| 610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
| 610 | 1- | $9 eu_un_auth*h0002842 $a konkurencia |
| 610 | 1- | $9 eu_un_auth*h0003875 $a oceňovanie |
| 610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
| 610 | 1- | $9 eu_un_auth*h0007501 $a zisk |
| 610 | 1- | $9 eu_un_auth*h0004797 $a predaj |
| 610 | 1- | $9 eu_un_auth*h0002102 $a financie |
| 610 | 1- | $9 eu_un_auth*h0005686 $a siete mobilné |
| 610 | 1- | $9 eu_un_auth*h0005689 $a siete počítačové |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0050645 $a Bendle $b Neil T. $4 070 |
| 701 | -1 | $3 eu_un_auth*0050374 $a Farris $b Paul W. $4 070 |
| 701 | -1 | $3 eu_un_auth*0050646 $a Pfeifer $b Phillip E. $4 070 |
| 701 | -1 | $3 eu_un_auth*0054366 $a Reibstein $b David J. $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20161102 $g AACR2 |