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1. Loyalty programs: monobrand, co-brand, coalition
SYS | 0228620 | |
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LBL | 00000nam--22^^^^^---450- | |
005 | 20240221112935.5 | |
010 | $a 978-80-225-4372-9 | |
100 | $a 20170320d2017łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a SK | |
200 | 1- | $a Loyalty programs: monobrand, co-brand, coalition $e monograph $f Irina Ivanovna Skorobogatykh, Roman Roaljdovich Sidorchuk, Alexey Aleksandrovich Meshkov ... [et al.] $g editors: Irina I. Skorobogatykh, Roman R. Sidorchuk |
205 | $a 1st ed. | |
210 | $a Bratislava $c Publishing house EKONÓM $d 2017 | |
215 | $a 172 s. | |
610 | 1- | $9 eu_un_auth*0041172 $a programy vernostné |
610 | 1- | $9 eu_un_auth*0044171 $a kvalita služieb |
610 | 1- | $9 eu_un_auth*h0005664 $a servis |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*0053088 $a značky |
610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0065992 $a Skorobogatykh $b Irina Ivanovna $4 070 |
701 | -1 | $3 eu_un_auth*0065993 $a Sidorchuk $b Roman Roaljdovich $4 070 |
701 | -1 | $3 eu_un_auth*0065994 $a Meshkov $b Alexey Aleksandrovich $4 070 |
701 | -1 | $3 eu_un_auth*0044770 $a Saginova $b Oľga Vitalievna $4 070 |
701 | -1 | $3 eu_un_auth*p0019995 $a Lipková $b Ľudmila $p EUBFMVKDV $4 070 $f 1951- $T Katedra medzinárodných ekonomických vzťahov a hospodárskej diplomacie FMV |
701 | -1 | $3 eu_un_auth*0065995 $a Ivashkova $b Natalia Ivanovna $4 070 |
701 | -1 | $3 eu_un_auth*0065996 $a Zavialova $b Nadejda Borisovna $4 070 |
701 | -1 | $3 eu_un_auth*0065997 $a Zarudnaya $b Maria Vladimirovna $4 070 |
701 | -1 | $3 eu_un_auth*0065998 $a Korobova $b Ekaterina Vladimirovna $4 070 |
801 | -0 | $a SK $b BA004 $c 20170320 $g AACR2 |
830 | $a Pracovisko autora(ov) je uvedené na rube titulného listu pri mene autora(ov). |