Vytlačiť
1. Requirements for brand managers and product managers responsible for competitiveness of product and brands
:WROBLOWSKÁ, Zuzana. Requirements for brand managers and product managers responsible for competitiveness of product and brands. In Journal of Competitiveness : odborný vědecký časopis z oblasti managementu a ekonomiky. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, 2016. ISSN 1804-1728, 2016, no. 3, pp. 5–21 online.
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