Vytlačiť
1. The Use of the Category of Financial Indicators in the Area of Marketing Performance Assessment in Businesses in Slovakia
:GRANČIČOVÁ, Katarína - HRUŠOVSKÁ, Dana - ROMANOVÁ, Anita. The Use of the Category of Financial Indicators in the Area of Marketing Performance Assessment in Businesses in Slovakia. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 43-54 CD-ROM. VEGA 1/0546/15. 1/0546/15, VEGA, Hodnotenie výkonnosti moderných marketingových prístupov a ich dosah na výkonnosť podniku.