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1. Data Envelopment Analysis – A Key To the Museums’ ‘Secret Chamber’ of Marketing?
:LUKÁČ, Michal - MIHALIK, Jaroslav. Data Envelopment Analysis – A Key To the Museums’ ‘Secret Chamber’ of Marketing? In Communication Today : vedecký časopis Fakulty masmediálnej komunikácie Univerzity Sv. Cyrila a Metoda v Trnave. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2018. ISSN 1338-130X, 2018, vol. 9, no. 2, pp. 106-117.