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1. The New Directions of Research in the Application of Effective Marketing Communication
:ČERVENKA, Petr et al. The New Directions of Research in the Application of Effective Marketing Communication. - Registrovaný: Scopus, Registrovaný: Web of Science. In ICETA 2018: Emerging eLearning Technologies and Applications. International Conference. ICETA 2018: Emerging eLearning Technologies and Applications : Proceedings of the 16th International Conference, 15-16 November 2018, (Stary Smokovec, Slovakia). - Danvers : Institute of Electrical and Electronics Engineers IEEE, 2018. ISBN 978-1-5386-7914-2, pp. 93-98 online. KEGA 026EU-4/2018.
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