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1. Promotion and Marketing Communications
| SYS | 0258090 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240221111436.9 | |
| 010 | $a 978-1-83880-227-1 $b (print) | |
| 010 | $a 978-1-83880-228-8 $b (online) | |
| 010 | $a 978-1-78984-699-7 $b (eBook) | |
| 100 | $a 20220623d2020łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Promotion and Marketing Communications $f edited by Umut Ayman and Anil Kemal Kaya |
| 205 | $a 1st Edition | |
| 210 | $a London $c IntechOpen $d 2020 | |
| 215 | $a 193 s. | |
| 610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
| 610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
| 610 | 1- | $9 eu_un_auth*h0005186 $a psychológia |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*0049226 $a marketing elektronický |
| 610 | 1- | $9 eu_un_auth*h0002418 $a imidž |
| 675 | $a 659 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000350 $x Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations | |
| 702 | -1 | $3 eu_un_auth*0081149 $a Ayman $b Umut $4 340 |
| 702 | -1 | $3 eu_un_auth*0081150 $a Kaya $b Anil Kemal $4 340 |
| 801 | -0 | $a SK $b BA004 $c 20220623 $g AACR2 |