Vytlačiť
1. Predictive Performance of Customer Lifetime Value Models in E-commerce and the Use of Non-financial Data
:JAŠEK, Pavel et al. Predictive Performance of Customer Lifetime Value Models in E-commerce and the Use of Non-financial Data. In Prague Economic Papers : a Bimonthly Journal of Economic Theory and Policy. - Prague : University of Economics, 2019. ISSN 1210-0455, 2019, vol. 28, no. 6, s. 648-669.