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1. Essentials of Marketing
| SYS | 0264943 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240221114035.7 | |
| 010 | $a 978-1-292-24410-5 $b (print) | |
| 010 | $a 978-1-292-24413-6 $b (PDF) | |
| 010 | $a 978-1-292-29880-1 $b (ePub) | |
| 100 | $a 20200625d2019łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Essentials of Marketing $f Jim Blythe, Jane Martin |
| 205 | $a 7th Edition | |
| 210 | $a Harlow $c Pearson $d 2019 | |
| 215 | $a 361 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
| 610 | 1- | $9 eu_un_auth*h0003604 $a nákup |
| 610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
| 610 | 1- | $9 eu_un_auth*h0007199 $a výskum trhu |
| 610 | 1- | $9 eu_un_auth*0034131 $a segmentácia |
| 610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
| 610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
| 610 | 1- | $9 eu_un_auth*0063732 $a stratégia cenová |
| 610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
| 610 | 1- | $9 eu_un_auth*h0004180 $a plánovanie |
| 610 | 1- | $9 eu_un_auth*h0005745 $a služby |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0017767 $a Blythe $b Jim $4 070 |
| 701 | -1 | $3 eu_un_auth*0079469 $a Martin $b Jane $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20200625 $g AACR2 |