Vytlačiť
1. Effect of Marketing Communication on Consumer Preferences and Purchasing Decisions
:KUSÁ, Alena - ZAUŠKOVÁ, Anna - ČÁBYOVÁ, Ľudmila. Effect of Marketing Communication on Consumer Preferences and Purchasing Decisions. In AD ALTA : Journal of Interdisciplinary Research. - Hradec Králové : MAGNANIMITAS, 2020. ISSN 2464-6733, 2020, vol. 10, no. 1, pp. 150-155.