Vytlačiť
1. Advertising Strategy According to the Concept of the FCB Model in the Conditions of the Various Generations
:MATUŠÍNSKÁ, Kateřina - STOKLASA, Michal. Advertising Strategy According to the Concept of the FCB Model in the Conditions of the Various Generations. In E+M. Ekonomie a management : vědecký ekonomický časopis. - Liberec : Ekonomická fakulta Technické univerzity v Liberci, 2021. ISSN 1212-3609, 2021, roč. 24, č. 4, pp. 189-205.