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1. European Market’s Cultural Zones of Homogeneity: Hierarchical Clustering Analysis
:ŠTETKA, Peter - GRISÁKOVÁ, Nora - KUFELOVÁ, Iveta. European Market’s Cultural Zones of Homogeneity: Hierarchical Clustering Analysis. In Annual Global Business Conference. Reshaping Customer-Oriented Business. Global Business Conference 2022 Proceedings : Reshaping Customer-Oriented Business. - Zagreb : Innovation Institute, 2022. ISSN 1848-2252, pp. 156-168 online. VEGA 1/0646/20.
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