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1. Strategy in Direct and Interactive Marketing and Integrated Marketing Communications
:CSIKÓSOVÁ, Adriana - ANTOŠOVÁ, Mária - ČULKOVÁ, Katarína. Strategy in Direct and Interactive Marketing and Integrated Marketing Communications. - Registrovaný: Web of Science. In World Conference on Educational Sciences. Procedia Social and Behavioral Sciences : 5th World Conference on Educational Sciences : 5-8 February 2013, Sapienza University of Rome, Italy. - Amsterdam : Elsevier, 2014. ISSN 1877-0428, 2014, vol. 116, pp. 1615-1619. VEGA 1/0270/08.
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