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1. Price Sensitivity Testing as a Basic Tool for Strategic Pricing Decisions
:KINTLER, Jakub - REMEŇOVÁ, Katarína - KMETY BARTEKOVÁ, Mária. Price Sensitivity Testing as a Basic Tool for Strategic Pricing Decisions. - Registrovaný: Web of Science. In Strategic Management : International Journal of Strategic Management and Decision Support Systems in Strategic Management. - Subotica : Faculty of Economics in Subotica University of Novi Sad, 2023. ISSN 2334-6191, 2023, vol. 28, no. 1, pp. 20-32. VEGA 1/0582/22.
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