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1. Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems
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101 | 0- | $a eng |
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200 | 1- | $a Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems $e Proceedings of the Scientific Project VEGA 1/0354/22 $f Proceedings of the Scientific Were Completed by: Peter Červenka $g Reviewers: Anna Cierniak-Emerych, Aneta Vančová |
205 | $a 1st Edition | |
210 | $a Bratislava $c Vydavateľstvo EKONÓM $d 2023 | |
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301 | $a VEGA 1/0354/22 | |
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610 | 1- | $9 eu_un_auth*0080867 $a neuroveda |
610 | 1- | $9 eu_un_auth*h0004271 $a podnikanie |
610 | 1- | $9 eu_un_auth*0084459 $a udržateľnosť |
610 | 1- | $9 eu_un_auth*0051103 $a výkonnosť podniku |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*0082892 $a technológie inteligentné |
610 | 1- | $9 eu_un_auth*0043649 $a neuromarketing |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
702 | -1 | $3 eu_un_auth*0008410 $a Červenka $b Peter $p EUBOBFKMA $4 340 $f 1976- $9 100 $r 9,11 $T Katedra marketingu OBF |
702 | -1 | $3 eu_un_auth*0072028 $a Cierniak-Emerych $b Anna $4 675 |
702 | -1 | $3 eu_un_auth*0073373 $a Vančová $b Aneta $4 675 |
712 | 02 | $3 eu_un_auth*0000452 $a Ekonomická univerzita v Bratislave $b Obchodná fakulta $4 070 |
801 | -0 | $a SK $b BA004 $c 20221109 $g AACR2 |
830 | $a me: Na titulnom liste je tlačová chyba, kde je uvedená rola zostavovateľky: "Eva Hanuláková" a rola technickej podpory: "Peter Červenka". Na základe upozornenia/žiadosti p. Červenky zo dňa 16.01.2024 sa rola zostavovateľa pripisuje jemu. | |
T85 | $x existuji fulltexy |