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1. Integrated Marketing Communication Through Digital Channels in Context of Generation Z in Slovakia
:DRÁBIK, Peter et al. Integrated Marketing Communication Through Digital Channels in Context of Generation Z in Slovakia. - Registrovaný: Web of Science. In Marketing and Media Identity: AI - The Future of Today. Annual International Scientific Conference. Marketing Identity : AI - The Future of Today. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. ISBN 978-80-572-0415-2. ISSN 2729-7527, pp. 48-60. KEGA 029EU-4/2022.
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