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1. Contemporary Issues in Marketing and Consumer Behaviour
| SYS | 0299995 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240617140849.8 | |
| 010 | $a 978-1-032-06200-6 $b (pbk) | |
| 010 | $a 978-1-032-06199-3 $b (hbk) | |
| 017 | 70 | $a 10.4324/9781003201151 $2 DOI |
| 100 | $a 20240412d2023łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Contemporary Issues in Marketing and Consumer Behaviour $f Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman |
| 205 | $a 3rd Edition | |
| 210 | $a Abingdon $c Routledge/Taylor & Francis Group $d 2023 | |
| 215 | $a 198 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
| 610 | 1- | $9 eu_un_auth*0057589 $a budovanie značky |
| 610 | 1- | $9 eu_un_auth*0049226 $a marketing elektronický |
| 610 | 1- | $9 eu_un_auth*0077717 $a influencer marketing |
| 610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
| 610 | 1- | $9 eu_un_auth*h0002020 $a etika |
| 610 | 1- | $9 eu_un_auth*h0005186 $a psychológia |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0002043 $a Parsons $b Elizabeth $4 070 |
| 701 | -1 | $3 eu_un_auth*0092497 $a Maclaran $b Pauline $4 070 |
| 701 | -1 | $3 eu_un_auth*0092498 $a Chatzidakis $b Andreas $4 070 |
| 701 | -1 | $3 eu_un_auth*0092499 $a Ashman $b Rachel $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20240412 $g AACR2 |