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1. Readiness of Interest Groups to Transition to the Application of Neuromarketing in the Context of Creating Advertising Content
:KUKURA, Marek - JANKOVIČ, Michal - ŠÁŠKY, Michael. Readiness of Interest Groups to Transition to the Application of Neuromarketing in the Context of Creating Advertising Content. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. Special Issue, s. 186-196. VEGA 1/0354/22.
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