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1. The Dynamics of Digital Marketing and Consumer Behaviour: a Quantitative Exploration of Tools and Strategies
:MRAVEC, Martin - ŽÁK, Štefan - ČERVENKA, Peter. The Dynamics of Digital Marketing and Consumer Behaviour: a Quantitative Exploration of Tools and Strategies. Aut. Peter Červenka. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 108-123. VEGA 1/0505/22.
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