:POLLÁK, František - MARKOVIČ, Peter - KALAMEN, Kristián. Digital vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix. - Registrovaný: Scopus, Registrovaný: Web of Science. In Market-Tržište : Review for Marketing Theory and Practice : Scientific Semi-Annual Journal. - Zagreb : University of Zagreb. ISSN 0353-4790, 2025, vol. 37, special Issue, pp. 85-97. VEGA 1/0110/24, 01SVV22. %copiesx : #b_content#25%#15%#25%#5%Názov súboruVeľkosťTyp prístupu PDF zabezpečené292.6 KBdostupné po prihlásení