Vytlačiť
1. An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management
| SYS | 0308861 | |
|---|---|---|
| LBL | $$$$$naa$$22$$$$$$$$450$ | |
| 005 | 20250929125927.2 | |
| 014 | $a 2-s2.0-105009409203 $2 SCOPUS | |
| 035 | $a 1375481 $2 CREPC2 | |
| 100 | $a 20250604d2025łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a SG | |
| 200 | 1- | $a An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management $f Marián Čvirik, Naqibullah Daneshjo, Ferdinand Daňo, Peter Drábik |
| 301 | $a KEGA 030EU-4/2022 | |
| 301 | $a VEGA 1/0064/23 | |
| 301 | $a A-24-102/0025-00 | |
| 301 | $a A-25-102/3020-15 | |
| 321 | $a Registrovaný: Scopus | |
| 330 | $a Článok skúma interdisciplinárnu tému: etnocentrizmus a vnímanie farieb. Skúma sa level etnocentrizmu spotrebiteľov v generácii Z a vnímanie a preferencia farieb. Sleduje sa ich vzájomné ovplyvňovanie. | |
| 463 | -1 | $1 001 eu_un_cat*0310846 $1 010 $a 978-981-96-4115-4 $1 200 1 $a New Challenges of the Global Economy for Business Management $e Global Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2024 $v Pp. 823-834 $1 210 $a Singapore $c Springer Nature Singapore $d 2025 $1 215 $a [1733] s. $1 710 12 $a Global Conference on Entrepreneurship and Economy in an Era of Uncertainty $d 4. $e Da Nang, Vietnam $f 27.-28.11.2024 |
| 541 | 1- | $a Inovatívna pilotná štúdia etnocentrizmu v kontexte vizuálnych prvkov v marketingovom manažmente |
| 610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
| 610 | 1- | $9 eu_un_auth*0086658 $a etnocentrizmus spotrebiteľský |
| 610 | 1- | $9 eu_un_auth*h0002231 $a generácie |
| 610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
| 700 | -1 | $3 eu_un_auth*0054245 $a Čvirik $b Marián $p EUBOBFKMA $4 070 $9 25 $f 1992- $T Katedra marketingu OBF |
| 701 | -1 | $3 eu_un_auth*0054929 $a Daneshjo $b Naqibullah $p EUBOBFKMA $4 070 $9 25 $f 1964- $T Katedra marketingu OBF |
| 701 | -1 | $3 eu_un_auth*p0028955 $a Daňo $b Ferdinand $p EUBOBFKMA $4 070 $9 25 $f 1959- $T Katedra marketingu OBF |
| 701 | -1 | $3 eu_un_auth*p0070870 $a Drábik $b Peter $p EUBOBFKMA $4 070 $9 25 $f 1981- $T Katedra marketingu OBF |
| 801 | -0 | $a SK $b BA004 $c 20250604 $g AACR2 |
| T85 | $x existuji fulltexy |