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1. Strategic Brand Management
| SYS | 0312549 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20251215105221.4 | |
| 010 | $a 978-0-19-064600-4 | |
| 100 | $a 20251001d2018łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Strategic Brand Management $e Lessons for Winning Brands in Globalized Markets $f Deborah Roedder John, Carlos J. Torelli |
| 210 | $a New York $c Oxford University Press $d 2018 | |
| 215 | $a 242 s. | |
| 610 | 1- | $9 eu_un_auth*0053826 $a manažment značky |
| 610 | 1- | $9 eu_un_auth*h0003197 $a manažment strategický |
| 610 | 1- | $9 eu_un_auth*0053088 $a značky |
| 610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 675 | $a 620.2 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000259 $x Náuka o tovare. Tovaroznalectvo | |
| 700 | -1 | $3 eu_un_auth*0096121 $a John $b Deborah Roedder $4 070 |
| 701 | -1 | $3 eu_un_auth*0096590 $a Torelli $b Carlos J. $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20251001 $g AACR2 |