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1. Comparison of Generation Z Expectations in Regarde to Creative Marketing Communication Tools in the Digital Environment
:BALAŠČÁKOVÁ, Simona - ŠEVČÍKOVÁ, Renáta. Comparison of Generation Z Expectations in Regarde to Creative Marketing Communication Tools in the Digital Environment. In International Scientific Conference of Doctoral Students. Proceedings of 12th International Scientific Conference of Doctoral Students : Košice, Slovakia, 29th May 2025. - Košice : Technická univerzita v Košiciach, 2025. ISBN 978-80-553-4833-9, pp. 23-28. A-25-102/3020-10, VEGA 1/0064/23, KEGA 003EU-4/2025.
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