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1. Language as a Sales Tool: The Power of Multilingual Pricing Tags
:LIPTÁK, Pavol - KALAŠ, Filip. Language as a Sales Tool: The Power of Multilingual Pricing Tags. In Innovations in Management, Technology, and Performance : Driving Sustainable Solutions and Business Value. - Boca Raton, USA : CRC Press, Taylor & Francis Group, 2026. ISBN 9781041313083, pp. 76-86. VEGA 1/0392/23, I-24-113-00, A-24-106/0027-00.
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