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1. Marketing
| SYS | c001059 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221206084804.6 | |
| 010 | $a 0-02-334250-1 | |
| 100 | $a 19920918d 1992u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing $f Joel R. Evans, Barry Berman |
| 205 | $a 5. ed. | |
| 210 | $a New York $c MacMillan Publ. Co. $d 1992 | |
| 215 | $a 737 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
| 610 | 1- | $a plánovanie výroby $9 eu_un_auth*h0004205 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a ceny $9 eu_un_auth*h0001376 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a trh medzinárodný $9 eu_un_auth*h0006614 |
| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Evans $b Joel R. $3 eu_un_auth*p0027086 $4 070 |
| 701 | -1 | $a Berman $b Barry $3 eu_un_auth*p0027618 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |