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1. Mercator
| SYS | c001294 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20250707091619.6 | |
| 010 | $a 2-247-01196-9 | |
| 100 | $a 19921118d 1990u 0sloy03 ba | |
| 101 | 0- | $a fre |
| 102 | $a FR | |
| 200 | 1- | $a Mercator $e Théorie et pratique du marketing $f Jacques Lendrevie, Denis Lindon |
| 205 | $a 4. éd. | |
| 210 | $a [S.l.] $c Dalloz $d 1990 | |
| 215 | $a 513 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a teória a prax $9 eu_un_auth*h0006459 |
| 610 | 1- | $a výskum trhu $9 eu_un_auth*h0007199 |
| 610 | 1- | $a nástroje ekonomické $9 eu_un_auth*h0003624 |
| 610 | 1- | $a spotreba $9 eu_un_auth*h0005884 |
| 610 | 1- | $a sociológia $9 eu_un_auth*h0005795 |
| 610 | 1- | $a psychológia $9 eu_un_auth*h0005186 |
| 610 | 1- | $a rozhodovanie $9 eu_un_auth*h0005502 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a zákazníci $9 eu_un_auth*h0007368 |
| 610 | 1- | $a metódy ekonomicko-matematické $9 eu_un_auth*h0003307 |
| 610 | 1- | $a prognózovanie $9 eu_un_auth*h0005063 |
| 610 | 1- | $a modelovanie $9 eu_un_auth*h0003392 |
| 610 | 1- | $a politika cenová $9 eu_un_auth*h0004421 |
| 610 | 1- | $a politika obchodná $9 eu_un_auth*h0004444 |
| 610 | 1- | $a diagnostikácia $9 eu_un_auth*h0001673 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a kontrola $9 eu_un_auth*h0002863 |
| 610 | 1- | $a organizácia práce $9 eu_un_auth*h0004011 |
| 610 | 1- | $a kríza hospodárska $9 eu_un_auth*h0002969 |
| 610 | 1- | $a vzťahy hospodárske medzinárodné $9 eu_un_auth*h0007271 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Lendrevie $b Jacques $3 eu_un_auth*p0030212 $4 070 |
| 701 | -1 | $a Lindon $b Denis $3 eu_un_auth*p0030213 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |