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1. Marketing
| SYS | c004474 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221206083343.5 | |
| 010 | $a 0-7121-0862-9 | |
| 100 | $a 19940411d 1992u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Marketing $f G.B. Giles |
| 205 | $a 5. ed. | |
| 210 | $a London $c M&E $d 1992 | |
| 215 | $a 294 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
| 610 | 1- | $a správanie $9 eu_un_auth*h0005919 |
| 610 | 1- | $a výskum trhu $9 eu_un_auth*h0007199 |
| 610 | 1- | $a marketing mix $9 eu_un_auth*h0003220 |
| 610 | 1- | $a vývoj výrobku $9 eu_un_auth*h0007235 |
| 610 | 1- | $a výrobky nové $9 eu_un_auth*h0007172 |
| 610 | 1- | $a tvorba cien $9 eu_un_auth*h0006662 |
| 610 | 1- | $a dopyt $9 eu_un_auth*h0001845 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a organizácia $9 eu_un_auth*h0003999 |
| 610 | 1- | $a cesty odbytové $9 eu_un_auth*h0001450 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a tovar priemyselný $9 eu_un_auth*h0006581 |
| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
| 610 | 1- | $a marketing medzinárodný $9 eu_un_auth*h0003219 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Giles $b G.B. $3 eu_un_auth*p0033669 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |