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1. Basic Marketing
| SYS | c004481 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221206084644.0 | |
| 010 | $a 0-304-31673-3 | |
| 100 | $a 19940411d 1992u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Basic Marketing $e Principles and Practice $f Tom Cannon |
| 205 | $a 3. ed. | |
| 210 | $a London $c Cassell $d 1992 | |
| 215 | $a 463 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 610 | 1- | $a analýza trhu $9 eu_un_auth*h0001107 |
| 610 | 1- | $a marketing mix $9 eu_un_auth*h0003220 |
| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Cannon $b Tom $3 eu_un_auth*p0025115 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |