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1. Using PIMS Data to Estimate Market Share Growth and Sales Response Models
:HRUSCHKA, Harald. Using PIMS Data to Estimate Market Share Growth and Sales Response Models. 1. ed. Wien : Institut für Höhere Studien, 1991. 20 s. Research Memorandum, No. 287. [Počet ex. : 1, z toho voľných 1, prezenčne 0]