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1. Applications in Basic Marketing
| SYS | c009629 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221206114420.2 | |
| 010 | $a 0-256-10116-7 | |
| 100 | $a 19950428d 1991u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Applications in Basic Marketing $e Clippings from the Popular Business Press $f E. Jerome MacCarthy, William D. Perreault |
| 205 | $a 1. ed. | |
| 210 | $a Homewood $c IRWIN $d 1991 | |
| 215 | $a 210 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a propagácia $9 eu_un_auth*h0005138 |
| 610 | 1- | $a ceny $9 eu_un_auth*h0001376 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0038564 $a McCarthy $b Jerome E. $4 070 |
| 701 | -1 | $a Perreault $b William D. $3 eu_un_auth*p0022530 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |