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1. Nischenmarketing
| SYS | c011044 | |
|---|---|---|
| LBL | 01464nam^^2200397^^^450 | |
| 005 | 20221206084817.3 | |
| 010 | $a 3-593-34734-2 | |
| 100 | $a 19951018d 1992u 0sloy03 ba | |
| 101 | 0- | $a ger |
| 102 | $a DE | |
| 200 | 1- | $a Nischenmarketing $f Robert E. Linneman, John L. Stanton $g [Z angl. prel.] Friedrich Mader |
| 205 | $a 1. Aufl. | |
| 210 | $a Frankfurt am Main $a New York $c Campus $d 1992 | |
| 215 | $a 256 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 610 | 1- | $a spotreba $9 eu_un_auth*h0005884 |
| 610 | 1- | $a zákazníci $9 eu_un_auth*h0007368 |
| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
| 610 | 1- | $a výrobky $9 eu_un_auth*h0007162 |
| 610 | 1- | $a konkurencia $9 eu_un_auth*h0002842 |
| 610 | 1- | $a produkcia $9 eu_un_auth*h0005041 |
| 610 | 1- | $a odbyt $9 eu_un_auth*h0003920 |
| 610 | 1- | $a štruktúra organizačná $9 eu_un_auth*h0006337 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Linneman $b Robert E. $3 eu_un_auth*p0024095 $4 070 |
| 701 | -1 | $a Stanton $b John L. $3 eu_un_auth*p0024096 $4 070 |
| 702 | -1 | $a Mader $b Friedrich $3 eu_un_auth*p0022505 $4 730 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |