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1. The Advertising Advantage
| SYS | c014322 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221206114410.4 | |
| 010 | $a 0-87584-280-1 | |
| 100 | $a 19960802d 1991u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a <The> Advertising Advantage |
| 205 | $a 1. ed. | |
| 210 | $a Boston $c Harvard Business Review $d 1991 | |
| 215 | $a 73 s. | |
| 225 | 2- | $a Harvard Business Review Paperback Books |
| 610 | 1- | $a propagácia $9 eu_un_auth*h0005138 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a výskum trhu $9 eu_un_auth*h0007199 |
| 675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |