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1. Introduction to Advertising and Promotion
:BELCH, George E. - BELCH, Michael A. Introduction to Advertising and Promotion : An Integrated Marketing Communications Perspective. 2. ed. Burr Ridge : Irwin, 1993. 836 s. ISBN 0-256-10516-2. [Počet ex. : 1, z toho voľných 1, prezenčne 0]