Vytlačiť
1. Strategic Marketing
| SYS | c021640 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221207075058.2 | |
| 010 | $a 0-256-02645-9 | |
| 100 | $a 19971120d 1982u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Strategic Marketing $f David W. Cravens |
| 205 | $a 1. ed. | |
| 210 | $a Homewood $c Irwin $d 1982 | |
| 215 | $a 456 s. | |
| 225 | 2- | $a <The> Irwin Series in Marketing |
| 610 | 1- | $a stratégia podniková $9 eu_un_auth*h0006037 |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a marketing strategický $9 eu_un_auth*h0003228 |
| 610 | 1- | $a plánovanie strategické $9 eu_un_auth*h0004203 |
| 610 | 1- | $a plánovanie podnikové $9 eu_un_auth*h0004193 |
| 610 | 1- | $a rozbory činnosti hospodárskej $9 eu_un_auth*h0005485 |
| 610 | 1- | $a analýza trhu $9 eu_un_auth*h0001107 |
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
| 610 | 1- | $a plánovanie výroby $9 eu_un_auth*h0004205 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a tvorba cien $9 eu_un_auth*h0006662 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Cravens $b David W. $3 eu_un_auth*p0022587 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980307 $g AACR2 |