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1. Consumer behavior
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|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221123135158.0 | |
| 010 | $a 0-07-038764-8 | |
| 100 | $a 19980605j m 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Consumer behavior $e concepts and applications $f David L. Loudon, Albert J. Della Bitta |
| 205 | $a 3. ed. | |
| 210 | $a New York $c McGraw-Hill Book Company $d 1988 | |
| 215 | $a 726 s. | |
| 225 | 2- | $a McGraw-Hill series in marketing |
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| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
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| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a motivácia $9 eu_un_auth*h0003492 |
| 610 | 1- | $a rozhodovanie $9 eu_un_auth*h0005502 |
| 610 | 1- | $a výskum $9 eu_un_auth*h0007184 |
| 610 | 1- | $a psychológia predaja $9 eu_un_auth*h0005195 |
| 610 | 1- | $a kúpa $9 eu_un_auth*h0003002 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 675 | $a 658.8 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000349 $x Odbytové hospodárstvo. Predaj. Odbyt | |
| 700 | -1 | $a Loudon $b David L. $3 eu_un_auth*p0021078 $4 070 |
| 701 | -1 | $a Bitta $b Albert J. Della $3 eu_un_auth*p0049664 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980605 $g AACR2 |