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1. Consumer behavior
| SYS | c101978 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221123135154.8 | |
| 010 | $a 0-13-169284-4 | |
| 100 | $a 19980904d m y0sloc0103 ba | |
| 101 | 0- | $a eng |
| 102 | $a us | |
| 200 | 1- | $a Consumer behavior $e <an> information processing perspective $f Brian Sternthal, Samuel C. Craig |
| 210 | $a Englewood Cliffs $c Prentice-Hall, Inc. $d 1982 | |
| 215 | $a 358 s. | |
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
| 610 | 1- | $a správanie spotrebiteľa $9 eu_un_auth*h0005924 |
| 610 | 1- | $a rozhodovanie $9 eu_un_auth*h0005502 |
| 610 | 1- | $a modelovanie $9 eu_un_auth*h0003392 |
| 610 | 1- | $a výskum $9 eu_un_auth*h0007184 |
| 610 | 1- | $a modely $9 eu_un_auth*h0003397 |
| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
| 610 | 1- | $a informácie $9 eu_un_auth*h0002460 |
| 610 | 1- | $a kúpa $9 eu_un_auth*h0003002 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a predajcovia $9 eu_un_auth*h0004798 |
| 610 | 1- | $a zákazníci $9 eu_un_auth*h0007368 |
| 675 | $a 658.8 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000349 $x Odbytové hospodárstvo. Predaj. Odbyt | |
| 700 | -1 | $a Sternthal $b Brian $3 eu_un_auth*p0050611 $4 070 |
| 701 | -1 | $a Craig $b Samuel C. $3 eu_un_auth*p0031262 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980904 $g AACR2 |