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1. MaxiMarketing
| SYS | c110680 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221123135533.0 | |
| 010 | $a 0-452-26238-0 | |
| 100 | $a 19990615d m y0sloc0103 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a MaxiMarketing $e <the> new direction in advertising, promotion, and marketing strategy $f Stan Rapp and Thomas L. Collins |
| 210 | $a Markham $c Penguin Books Canada $d 1989 | |
| 215 | $a 278 s. | |
| 225 | 2- | $a <A> Plume Book $e New American Library |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a podpora predaja $9 eu_un_auth*h0004322 |
| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 610 | 1- | $a zákazníci $9 eu_un_auth*h0007368 |
| 610 | 1- | $a médiá $9 eu_un_auth*h0003336 |
| 610 | 1- | $a propagácia $9 eu_un_auth*h0005138 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Rapp $b Stan $3 eu_un_auth*p0055041 $4 070 |
| 701 | -1 | $a Collins $b Thomas L. $3 eu_un_auth*p0055042 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19990615 $g AACR2 |