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1. Great ideas
| SYS | c110779 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221123102203.8 | |
| 010 | $a 0-538-81732-1 | |
| 100 | $a 19990622d m y0sloc0103 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Great ideas $e for teaching marketing $f Edited by Joseph F. Hair, Jr. |
| 210 | $a Cincinnati $c South-Western Publishing Co. $d 1992 | |
| 215 | $a 360 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a produkty $9 eu_un_auth*h0005048 |
| 610 | 1- | $a ceny $9 eu_un_auth*h0001376 |
| 610 | 1- | $a politika cenová $9 eu_un_auth*h0004421 |
| 610 | 1- | $a maloobchod $9 eu_un_auth*h0003176 |
| 610 | 1- | $a kanály distribučné $9 eu_un_auth*h0002655 |
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| 610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a segmentácia trhu $9 eu_un_auth*h0005650 |
| 610 | 1- | $a správanie spotrebiteľa $9 eu_un_auth*h0005924 |
| 610 | 1- | $a výskum $9 eu_un_auth*h0007184 |
| 610 | 1- | $a projekty $9 eu_un_auth*h0005128 |
| 610 | 1- | $a štúdie prípadové $9 eu_un_auth*h0006357 |
| 610 | 1- | $a marketing medzinárodný $9 eu_un_auth*h0003219 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 702 | -1 | $a Hair $b Joseph F. $3 eu_un_auth*p0028111 $4 500 |
| 801 | -0 | $a SK $b BA004 $c 19990622 $g AACR2 |