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1. Marketing management
| SYS | c128549 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221123135517.1 | |
| 010 | $a 0-03-005598-9 | |
| 100 | $a 20011018d m y0sloc0103 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing management $f C.Whan Park, Gerald Zaltman |
| 210 | $a Chicago $c Dryden Press $d 1987 | |
| 215 | $a 656 s. | |
| 610 | 1- | $a marketing manažment $9 eu_un_auth*h0003218 |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a riadenie $9 eu_un_auth*h0005404 |
| 610 | 1- | $a riadenie výroby $9 eu_un_auth*h0005432 |
| 610 | 1- | $a riadenie obchodu $9 eu_un_auth*h0005413 |
| 610 | 1- | $a kanály distribučné $9 eu_un_auth*h0002655 |
| 610 | 1- | $a marketing mix $9 eu_un_auth*h0003220 |
| 610 | 1- | $a tvorba cien $9 eu_un_auth*h0006662 |
| 610 | 1- | $a štruktúra organizačná $9 eu_un_auth*h0006337 |
| 610 | 1- | $a marketing medzinárodný $9 eu_un_auth*h0003219 |
| 610 | 1- | $a systémy informačné riadiace $9 eu_un_auth*h0006194 |
| 610 | 1- | $a výmena informácií $9 eu_un_auth*h0007096 |
| 610 | 1- | $a výmena tovarová $9 eu_un_auth*h0007099 |
| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Park $b C.Whan $3 eu_un_auth*p0066695 $4 070 |
| 701 | -1 | $a Zaltman $b Gerald $3 eu_un_auth*p0022804 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20011018 $g AACR2 |