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1. Kommunikations-Management
| SYS | c129761 | |
|---|---|---|
| LBL | 01601nam^^2200445^^^450 | |
| 005 | 20221123112522.4 | |
| 010 | $a 3-7910-0800-5 | |
| 100 | $a 20011128d m y0sloc0103 ba | |
| 101 | 0- | $a ger |
| 102 | $a DE | |
| 200 | 1- | $a Kommunikations-Management $e Marketing-Kommunikation vom Briefing bis zur Realisation $f Werner Pepels |
| 210 | $a Stuttgart $c Schäffer-Poeschel $d 1994 | |
| 215 | $a 563 s. | |
| 610 | 1- | $a komunikácia marketingová $9 eu_un_auth*h0002810 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $9 eu_un_auth*0009347 $a manažment komunikačný |
| 610 | 1- | $a riadenie $9 eu_un_auth*h0005404 |
| 610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
| 610 | 1- | $a odbyt $9 eu_un_auth*h0003920 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Pepels $b Werner $3 eu_un_auth*p0067478 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20011128 $g AACR2 |