Vytlačiť
1. Market segmentation
:WEDEL, Michel - KAMAKURA, Wagner A. Market segmentation : conceptual and methodological foundations. 2nd ed. Boston : Kluwer Academic Publishers, 2000. xxii, 382 s. International series in quantitative marketing. ISBN 0-7923-8635-3. [Počet ex. : 1, z toho voľných 0, prezenčne 1]