Vytlačiť
1. Theory of business image - the complex level interpretation and its practical application
:HORNÁČKOVÁ, Darina - LIESKOVSKÁ, Vanda. Theory of business image - the complex level interpretation and its practical application. In Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003. ISBN 80-8055-815-9, s. 116-121.